continues the story of our holiday imaginary:
Betanthra, Betanthar or if you prefer, it has three moons.
In fact, we are sure of only two, the third seems to be a result of excessive abuse and the construction of a plethora of false certificates.
On this third satellite, the suspect called 'Sfaggaza' (in betantino means' built at do you fools')
stands a huge city that covers the entire surface.
Each morning, the streets of Sfaggaza pours a crowd of workers, whose slogan is 'productivity'.
They are very short lunch breaks, almost always translated into lunches, organize meetings, provide synergies,
are organized in creative teams or management teams, themselves up in their offices, and to feel they work harder than chunque more ...
No one can afford to stay out. No self-respecting
multiplanetaria can be in business without a home Sfaggaza.
For this city are not only managers Betantini, but people of all sorts and of all specialties.
There was a bum on the street, standing on a box of empty fruit that held an impromptu rally.
"It all started with a press office. Asked them exactly what they did.
They said that they took the information from the client and passed to the press. Then they opened other press offices ....
hear you two are the only ones who listen to me ... "got out of the box and shooting
" It 'a very cold day, and I can also tell you in front of a hot otrok, if you have the kindness of offering it.. " There
pocketed all three in a scheduled coffee break of a meeting planning a media agency.
"Slowly, for some reason, the attitude betantino prevailed. Type
over who should pay for the calls, courier, connections, and so on.
That is, anyone who came into contact with an office Sfaggaza, he answered, according to tradition Betantina
- We are a Sfaggaza, you who do not have an office here. -
Sfaggaza as if it were the center of the world. "
" And he became seriously ... "
" In a way, yes, but there is a very serious: the work of all these people, the opening and closing of these offices,
protocol emails, and press the send olofax iperluce ... produces nothing. From this city
nothing comes out ... "
" What? - I laughed-billboard that bears the mark of the agency occupying the building opposite.
This same media agency is responsible for a dozen sites GGG very famous ...
and then someone will even print out this flyer, no? "
Concluded picking up one.
"since there is no outsourcing. These jackals outsource the actual work to printers, web
studies, photographers, olostudi shooting, graphics professionals and technicians.
Then choose which of the drafts submitted take in the sight of the customer.
And always choose the worst, said between us.
Wait, I give you an example.
Senta ... -Directed to a species of cactus in the suit, waving the flyer - you did this?
It 's very nice, congratulations. "
cactus in response:" Thanks. It 's a work of which I am proud, I really turned out well. "
" Out of curiosity, is this papyrus paper? "
cactus and disgusted:" I do not know, I know the printer, I mica me dirty hands ,
I take the decisions, my skills are different. "
" I understand. So is his creativity: "
" Sure. "
" So tell me, this color is it? "
" It's not green and not yellow. Those I have discarded. "
" Discarded from where the drafts of a chart, I suppose. "
" And where else? "
" So when he says that creativity is his will that created the message and the way present
serving the customer and commissioned to chart an exact realization? "
" In reality, the customer told us what he wanted, and the concept is a specialized study.
I have to choose all the workers in the details: concept, graphics, materials ... Our Misson is ... "
" Excuse me my frankness, but what are your skills, then? "
" I am an expert in communication!
Without me, the creative, the graphics and the printer would not have been able to make the right choices for the customer!
and the client himself would have chosen the wrong message! "
The tramp then dismissed the cactus, apologizing and explaining that he only wanted to stress the importance of her work
of two tourists in front of all secular . Left alone, I asked him:
"Okay, but how can you be sure that these people face even the wrong choices? "
" I was a chart for thirty years. In the end I did a good draft, and four filthy, just to test them.
The good was always the first one which excluded.
Then they believe that relying on foreigners to be more cool graphics, and I found myself on a road.
understand why this city was chosen as a wonder of the universe with the show 'The City of unnecessary work'? Now would
quarter of millijoules for a sandwich?
I begin to feel hungry ... "
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